Casualwear Pumps up £25million Turnover!

Small Businesses Ideas 054

Name: Kashif Ahmed.

Nationality: British.

Age: 24yrs.

'Foolish' Idea: Selling casualwear.

Start-up Capital: Borrowed money from parent company.

How Idea was Launched: Kashif created the Juice Corporation, based in Manchester, under the umbrella of the parent company, Pennywise.

At 16 yrs, Kashif worked full-time for his older brother, Shami Ahmed, founder of the success story, Joe Bloggs. Kashif used this experience in the clothing industry to set up his own company.

Sales: His casual wear brand name is Laundry. Kashif has recently acquired the licence for Slazenger clothing. He's aiming to sell at half the price of Adidas and Reebok.

Earnings: £25million turnover in 1999.

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