Web Success Idea 008

Public Relations

Organisations use public relations for a variety of reasons.

• boosting their company profile
• beating off competition
• increasing prestige
• selling products
• maintaining a strong Internet presence

There is money to be made in Internet based PR, handling the online PR requirements for a variety of small businesses.

You need to build up a list of contacts and publications, their editors and journalists, and their e-mail addresses.

Directories with the contact numbers of UK based publications are available, some in computer disk format.

You can then issue press releases by e-mail as well as utilising Web sites, charging either by the release or on a retainer basis.