Web Success Idea 008

Public Relations

Organisations use public relations for a variety of reasons.

  • boosting their company profile
  • beating off competition
  • increasing prestige
  • selling products
  • maintaining a strong Internet presence

There is money to be made in Internet based PR, handling the online PR requirements for a variety of small businesses.

You need to build up a list of contacts and publications, their editors and journalists, and their e-mail addresses.

Directories with the contact numbers of UK based publications are available, some in computer disk format.

You can then issue press releases by e-mail as well as utilising Web sites, charging either by the release or on a retainer basis.





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