'Foolish' Idea: Selling casualwear.
Start-up Capital: Borrowed money from parent company.
How Idea was Launched:
Kashif created the Juice Corporation, based in Manchester, under the umbrella of the parent company, Pennywise.
At 16 yrs, Kashif worked full-time for his older brother, Shami Ahmed, founder of the success story, Joe Bloggs. Kashif used this experience in the clothing industry to set up his own company.
Sales: His casual wear brand name is Laundry. Kashif has recently acquired the licence for Slazenger clothing. He's aiming to sell at half the price of Adidas and Reebok.
Earnings: £25million turnover in 1999.