Age: Simon, 30 yrs. James, not known.
'Foolish' Idea: Graphic design.
Start-up Capital: £1,000 grant from The Prince's Trust.
How Idea was Launched: In 1986, Simon and James started up the graphic design agency, Attik Design, because their first studio was in James's gran's attic in Huddersfield.
Simon's previous jobs, included a pavement artist, Top Man salesman and advertising art worker. Attik Design now have offices in London, New York and Sydney.
Sales: Clients include Sony, Nike and Heineken.
Earnings: 1998, the company was valued at £25million.