Age: 27 yrs.
'Foolish' Idea: Sweets modelled on OAP's.
The Story: After listening to Chris Evans on the radio, in 1997, Ashley came up with his idea. Chris had mentioned that Jelly Babies were celebrating their 78th birthday.
Within 2 days, Ashley had registered 'Jellyatrics' as a trade name. He then licensed the name to Sweet manufacturers, Barnack UK.
Earnings: Ashley makes over £1,500 a week in royalties.