Ages: Lawrence, 60yrs, Allan, not known.
'Foolish' Idea': Fitness clubs.
How Idea was Launched:
Lawyer, Lawrence Alkin with partner, Allan Fisher, bought their first fitness club in Chelsea in 1982. Through their company, Holmes Place, they ran a chain of Holmes fitness clubs, mainly in London.
Sales: Holmes Place was floated in 1997.
Earnings: By 1998, Lawrence had shares worth £38million. Allan Fisher, not known.