'Foolish' Idea': Selling Ski clothing.
How Idea was Launched:
Paul worked in bars in an Italian Ski resort before launching his own brand of Ski clothing, Nevica, in 1978.
Sales: By 1996, Nevica, was the official supplier to the British Skiing team.
Earnings: By the time he was 43 yrs, Paul still owned nearly all the shares in his North London company, it's worth, at least £21million.