4-Small-Businesses.co.uk

Copywriting

To really make a Web page or an e-mail sales letter sell, it needs to be snappily and persuasively written.

For this reason, there are excellent opportunities for copywriting.

Web site copy needs to be short, sharp, keeping the reader's attention, gradually attracting them through the pages of the site and prodding them towards purchasing that particular product or service.

This is not quite as straightforward as copywriting a standard mailshot or sales letter, but several helpful books are available.

You can charge by the hour, by the project or by the page.